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Practical thinking for B2B growth
Practical thinking on AWS Marketplace onboarding, B2B product marketing, AI implementation, and scaling B2B software businesses. Expert perspectives from FCC Prevention.
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2 posts
Product Marketing
What Is Product Marketing : and Why B2B Software Companies Get It Wrong
Product marketing is the most misunderstood function in B2B software. Most companies either skip it entirely or confuse it with content marketing. Here is what it actually is : and what it costs you when it is missing.
9 min read•Julien Laurent
#product marketing#B2B software#positioning
AWS Marketplace
How to Get Listed on AWS Marketplace: A Complete Guide
Getting listed on AWS Marketplace can unlock millions in new revenue : but the process is more complex than most vendors expect. Here is exactly what to do.
9 min read•Julien Laurent
#AWS Marketplace#cloud distribution#B2B software